• Most goals involve   Change

    Most goals involve

    The objectives of organizations currently represent challenges.

  • The difficulty of the   EXECUTION

    The difficulty of the

    It takes place outside the offices, involves the entire organization, and it goes for months or years.

  • The importance of  PEOPLE

    The importance of PEOPLE

    You cannot achieve the goals without the work and involvement of your people

  • A  A TOOL

    A TOOL

    Leading-On wants to be a tool for you to facilitate implementation and achieve the objectives.


"We activate and mobilize people.
We are a tool that helps you drive the change and achieve the goals."

We work with the organization to help people understand what to do and why.
We activate the key people to help them turn objectives, the change, into actions (project plan).
We facilitate the involvement and commitment of the organization in the process of change and the implementation of the targets.

We accompany the key people in the change: from objectives to actions.
We help in developing the skills and competencies required to foster the change.
We ensure the implementation of the action plan.
We can be your project office.

Our team

  • Joan A. Català

    Joan A. Català

    Founding Partner

    Joan A. Català

    Leading-on founding partner

    Broad business vision, with more than 15 years of experience in management and functional features senior executives in multinational companies in the ICT sector, highlighting the positions of Operations Management, Innovation Management, Corporate Strategy Management and Human Resources

    He is specialist in business strategy, change and transformation, and talent management.

    He has worked in companies like T-Systems, which was part of the Executive Council, debis, and the Centre de la Generalitat Informàtic

    He holds a BS in Chemistry, a Master degree in Astronomy and Astrophysics, and has studied at IESE (PDG) and at The Wharton School, University of Pennsylvania

    He speaks Catalan, Spanish, English and German

  • Àngels Barnadas

    Àngels Barnadas

    Senior Consultant

    Àngels Barnadas

    Senior Consultant

    Experience of more than 25 years in consultancy and top management HR positions.

    She is specialist in people management and HR, selection, satisfaction surveys for the improvement of the organizational development, and change management.

    She has worked in companies as Editorial Casals SA, Bdoc6 (doc6), BandB Serveis en RRHH, Laura Vidal and Asociados, Inditex and Montaner and Asociados.

    She has a degree in Psychology for the University of Barcelona and holds a Master degree in HR Management. She is associated teacher of the Economy and Business Organization Department at the University of Barcelona

    She speaks Catalan, Spanish and English.

  • Cayetana de la Guerra

    Cayetana de la Guerra

    Senior consultant

    Cayetana de la Guerra

    Senior consultant

    She has more than 15 years of experience in management, with leading positions in the Human Resources area in multinational consumer companies, automotive and health. She is associate professor at ESADE

    Talent management specialist, personnel development, change management, internal communication and performance management

    She has worked in the following companies: PepsiCo, Mercedes Benz, Siemens and Dade Behring HealthcareDiagnostics

    She has a degree in Business Administration and MBA from ESADE. It is coach certified by the European School of Coaching

    She speaks Catalan, Spanish, English and French

  • Antoni Nassarre

    Antoni Nassarre

    Senior consultant

    Antonio Nassarre

    Senior consultant


    He has 25 years of experience in the business environment. He has developed positions Seller, Sales Manager, Sales Director and Regional Manager in different companies of services, always in direct and constant contact with customers and the market

    He is specialist in business strategy, direction and motivation of sales teams and direct commercial action.

    He has worked at Genesis Seguros, Unipresalud, Mutua Fraternidad-Muprespa and other companies

    He has a degree in Philosophy, Master in Business Management (EAE), PDD (IESE), and Executive Coach (ESADE). He has trained sales teams in the ISM

    He speaks Catalan, Spanish, French and English

  • Consol Iranzo

    Consol Iranzo

    Senior consultant

    Consol Iranzo

    Senior consultant

    Founding partner of Karisma Iranzo, S.L., consulting firm specializing in Talent Management

    Broad business vision, with more than 25 years of experience in managerial positions in public companies, private and consulting field (Mercuri Urval, no selection, and Norman Broadbent among others

    Coach certified by AECOP, CTI and Newfield Network, with more than 20 years of experience in Individual Coaching processes, and Management Teams and Steering Committees

    Degree in Psychology, has a Masters in Foreign Trade (EAE), an Executive Development Program (IESE), a Programme for the Personal Master and Professional Art Professional Coaching (Newfield Network) and a Master in Organizational Coaching (EADA )

    She speaks Catalan, Spanish, and English

  • Xavier Cabanach

    Xavier Cabanach

    Senior consultant

    Xavier Cabanach

    Senior consultant

    He has 25 years of experience managing TIC projects and teams. He has been CIO, Projects Director (national and international), Manager of business units, Systems Manager, and trainer of Project Managers.

    He is specialist in project management, consultative sales, customer orientation, and teams development.

    He has worked in the following companies: Reial Automòbil Club de Catalunya, T-Systems, Agència Catalana de Notícies.

    He speaks Catalan, Spanish, and English.

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